My greatest insight during the conversation yesterday was in recognising there was a correlation between my open heart centre, my lifelong struggle with understanding my worth (inner value) and therefore why I struggled to set prices for products and services. Turns out my chat partner yesterday also has an open heart centre and struggles with the same thing! Am I onto something?

The Donation Epiphany

So the epiphany that came between the 3 of us was that rather than choosing a set price point for attending my virtual events or any of my project initiatives, I instead adopt a Donation revenue model. 

Think about this... An open heart centre receives energy from the outside world because it doesn't create that energy within itself. The effect is that I don't know my worldly value. So I NEED external forces to TELL ME what my value is!

So my theory is that 'open heart centre' people could be paid on a sliding scale based on what their customers think they are worth or what they can afford. Or until they receive a lot of positive feedback that gives them a sense of what they are worthy of charging at a minimum. Some people may pay a lot, some people will pay nothing and the rest are (hopefully) somewhere in between. If we are really committed to powerfully serving our communities, karma will bring us what we need when we need it.

And just like when a 'defined heart centre' person increases their prices because their skill and demand has increased, I feel the same will automatically happen for 'open heart centre' people. What both open and defined hearts also have in common is that by positively affecting the self-worth of their communities, their own self-worth increases too. Our outer value reflects our internal value.

A Vision of Happy Money

My vision for a donation based revenue model is that event attendees give (and I receive) "Happy Money" as this is energetically healthy for both sides. Donating 'too much' leaves a negative imprint on the money and strengthens the giver's belief in 'lack' which attracts more of the same. 

So imagine this instead... Attendees feel into a dollar amount that sits at the cross-section of what they FEEL the session was worth to them but also what they FEEL they can comfortably afford right now. The latter being the most important.


  1. The attendee might feel the insights were worth $40 but perhaps they are currently unemployed and by giving away $40 it would create negative energetic feelings of lack and stress. 
  2. So they tune in again and find the neutral/positive ground between what feels too much vs too little of what they can afford to donate.

Training in Mindfulness

The added benefit for a donation revenue model is that it will train members to tune into and honour their feelings which is an essential skill for recognising a thought from an impulse.

About the Author

Mark J Reynolds

17 years of soul searching led me to discover that what lights me up the most also gives me huge amounts of energy. Efficiency and shining the spotlight on others is a passion that permeates through everything I do.

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